Zhenjiang Lou tulou, Longyan
Private groups

Already six or more? Bring the people.

For existing circles that can assemble their own group: students and educators, chambers and companies, relatives and friends, or industry clubs and expert communities. One shared purpose, one private departure.

Photo: Allervous / Wikimedia Commons (CC BY-SA)
You gather the group. We shape the journey.

Six sellable lines, one point of view.

Every line works as a first encounter with China or as the next chapter after Beijing and Shanghai.

Curious leisure

For curious leisure travelers, museums, and creative communities.

Learning

For secondary schools, universities, faculty, and alumni groups.

Professional

For professional associations, companies, and business schools.

Enterprise

For small businesses exploring sectors, partners, and production context.

Restorative

For travelers arranging their own provider-led care or screenings.

Creative

For photographers, designers, food communities, and private circles.

The rhythm

Every visit earns its place.

A repeatable five-part rhythm keeps the program coherent even when the subject changes — from tea to battery technology, architecture to wellbeing.

1 — Frame

A concise primer establishes history, vocabulary, and better questions.

2 — Enter

A host opens a real workplace, landscape, studio, or institution.

3 — Try

Guests learn by making, tasting, observing, mapping, or testing.

4 — Exchange

Small-format conversation allows nuance and mutual curiosity.

5 — Reflect

A facilitated close connects the day to the group's larger question.

The convener

Brings six or more people already connected — and wants the journey to deepen what they share.

Designed around motivations, not demographics

Who travels with us.

The thoughtful first-timer

Wants substance without overload: clear pre-departure context, hospitable pacing, small groups, memorable food and craft — and no pressure to "cover" the country.

The Beijing-and-Shanghai graduate

Has cleared the visa and culture-shock barriers and is ready for a more intimate region: coastal history, living craft, tea landscapes, and a closer view of contemporary China.

The learning community

Needs a defensible purpose, pre-departure framing, access matched to a syllabus or field, and reflection that turns travel into a serious field program.

The group convener

Brings six or more people already connected through school, a chamber or company, family and friends, or an industry community — and wants the journey to deepen what they share.

How group terms work. Final terms, inclusions, qualified suppliers, and any organizer benefit are confirmed in the group proposal — in writing, before anything is booked.

Start a group conversation